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Arica Enterprises

Business strategies learned from the tea ceremony of warlords of the Sengoku period

The fact that samurai and merchants of the past made important decisions in the special space of the tea room, and that leaders in the Sengoku period adopted the tea ceremony as a form of communication, offers many insights for modern business. This is not just a nostalgic pastime, but by unraveling what the leaders of the time learned through the tea ceremony and how they applied it, we can find valuable hints for modern business people. A table-top tea ceremony workshop called "Bon-zai" (basic tea ceremony) (matcha and sweets included)

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To become a top-class customer that generates new business

In business situations, you may visit clients or accompany them as a guest to social gatherings and parties. In order to build relationships as business partners, why not aim to be a guest of a higher level based on the spirit of the tea ceremony? Learn the etiquette of a guest who will leave a lasting impression, such as how to hand over the social gathering fee and how to choose a memorable gift.

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To become someone that people want to see again

It goes beyond simply learning business etiquette, and aims to build relationships of trust and foster business-oriented relationships by respecting others and practicing careful consideration through the spirit of the tea ceremony. In particular, emphasis is placed on communication skills that capture the hearts of others, the ability to deeply understand others, and the spirit of hospitality that shows this through concrete actions.

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​Accessible Tea Ceremony Training

This workshop features "Bon-ryaku Temae," a table-style tea ceremony designed to be accessible to everyone—regardless of disability, nationality, age, or gender.

From my perspective as an Advisor for the Promotion of Employment of Persons with Disabilities for Kyoto City, I share the historical importance of why maintaining one's own cultural identity is the most vital element of international exchange.

Key Achievements & International Recognition:

  • Thailand: Performed a ceremonial tea offering (Kencha) before the late King Bhumibol Adulyadej during the 150th Anniversary of Thailand-Japan Diplomatic Relations. Hosted a tea ceremony in the lobby of the Royal Thai Embassy in Japan, which was featured on the official website of the Ministry of Foreign Affairs (MOFA).

  • China: Demonstrated the art of tea at the Kyoto Pavilion during the Hangzhou Cultural & Creative Industry Expo (attended by 250,000 people), with the performance broadcast on Chinese television.

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