
New value woven together by the tea ceremony and Kyoto prayer beads
Design Kyo Nenju Itakura Co., Ltd.
Representative Director Yuka Tatsuo
As the COVID-19 pandemic changed ceremonial occasions and the demand for prayer beads, I suddenly took over the family business from my father. I was at a loss due to my lack of knowledge, but then I met Mr. Tanaka, whose hands-on guidance supported me in everything from sales to networking and even my daughter's job search. In particular, incorporating the tea ceremony into business negotiations and entertaining clients with matcha and sweets was extremely effective in building deep relationships of trust. The tea ceremony is an essential element in my work and life.

Learn the spirit of hospitality from the tea ceremony: A new path to improved business performance
Ms. Shizu Tanaka, President of nail for all Co., Ltd.
I am writing to express my sincere gratitude for the opportunity to learn the "Bon-ryaku-temae Table Tea Ceremony" under the guidance of Ms. Kazuyo Tanaka.
Despite my busy schedule managing the company, I recently held a tea ceremony in our office based on what I learned. Since then, I have noticed a significant increase in communication among my staff, making our workplace interactions much smoother. By fostering a deeper mutual understanding, I believe our overall work efficiency has improved as well.
I intend to continue cherishing the spirit of the tea ceremony and hope to translate these values into further growth for our business. Thank you once again for this inspiring experience.

Tea ceremony opens new doors
Rose Co., Ltd.
Representative Director Yamashita
Through my late daughter, I was able to learn the tea ceremony from Mr. Tanaka. The time I spend with him is incredibly precious, allowing me to forget the hustle and bustle of everyday life. Through the tea ceremony, I learn not only manners and etiquette, but also consideration that is applicable to business. The tea ceremonies have given me new encounters and experiences, broadening my horizons. Under his guidance, I hope to discover a new side of myself through the tea ceremony and apply it to my business.

Guided by the spirit of the tea ceremony, Ginsetsu no Sato's growth trajectory
Owner of Ginsetsu no Sato
Ms. Noriko Okamoto
Ginsetsu no Sato started out as a business selling tableware, and due to a lack of knowledge at first, they took training to become a tea ceremony instructor and learned the basics of management through the tea ceremony.
Through Professor Tanaka's guidance, we not only deepened our knowledge, but also learned the importance of hospitality and the importance of valuing connections with people in business, and we felt that our business was growing.
The business matching opportunities set up by the teacher led to publishing and opening a store in a department store, and the student says he experienced the true meaning of the tea ceremony and that the teacher's teachings have become a guide not only for business but also for life.